Marketing

When I submitted to WiDo, Tamara said they asked for her marketing plan, so because I was determined to not miss a single play, I sent them a marketing plan, too... something I had a blast creating.

I majored in Public Relations. And what I learned gaining that degree was usually aimed for a company in crisis mode. So I created a campaign for my book with a tool called "The Matrix" and sent it off.

I thought I'd come up some great ideas but wasn't really sure if that was the best way to do a marketing plan. I also didn't know my budget, which made for an interesting guessing game.

Well THEN I saw literary agent Chip MacGregor's post earlier this week, "Talking Books and Marketing:"
http://chipmacgregor.typepad.com/main/

He brought in this high and mighty marketing guru that listed several outstanding ways to market your books.

And, lo and behold, those things were what I had done in creating my marketing plan using my public relations expertise! So, what do you know? No wonder I had so many classes with the marketing folks--they were actually teaching us many of the same things. It's nice to know I came out with something. :)

Now I look forward to understanding WiDo's marketing capabilities and concerns. It will be fun to get to that marketing point but am happy to be editing too.